Effective date: 15th May 2025
Who we are
Abunda is a trading name for H. D. Epsom Consultancy Ltd, which is the data controller for the purposes of data protection law. If you have any questions about this policy or how we use your data, you can contact us at:
Email: hello@abunda.farm
Our website address is: https://abunda.farm
Postal Address: Rowley Farm Office Black Park Road, Wexham, Slough, United Kingdom, SL3 6DR
ICO Registration Number: ZA614970
What Data We Collect
We may collect and process the following types of personal data:
- Identity data – e.g. name, title, date of birth
- Contact data – e.g. email address, phone number, postal address
- Professional data – e.g. job role, experience, farming background
- Land or enterprise data – e.g. land size, location, business plans
- Preferences and interests – e.g. preferred partnership models or match types
- Usage data – how you use our website or platform
- Technical data – IP address, browser type, device type
- Special category data – e.g. health or access needs (only with explicit consent)
How We Collect Your Data
We collect data from you:
- When you complete a form on our website or associated platforms
- When you contact us directly via email, phone, or social media
- Through referral partners (with your consent)
- Automatically via cookies or similar technologies on our site
- From third-party platforms we use to deliver our services
How We Use Your Data
We use your data for the following purposes:
- To match landowners and land-seekers based on preferences and profiles
- To provide consultations, workshops, and assessments
- To communicate with you about your application or partnership journey
- To improve our website, services, and matching processes
- To comply with legal or regulatory obligations
- To send you relevant updates, newsletters, or information about our services, events, or partnerships — where you have provided consent or where we have a legitimate interest in doing so
- To build user profiles and preferences that help us provide more accurate matchmaking or tailored service recommendations
- To analyse patterns of engagement with our platform to improve our offering and better meet the needs of landowners, land-seekers, or collaborators
Our Legal Basis for Processing Data
Under UK GDPR, we rely on the following legal bases:
- Consent – where you have given us explicit permission (e.g. for assessments or marketing)
- Contract – where processing is necessary to perform a contract (e.g. providing matchmaking services)
- Legitimate Interests – to operate and improve our services, provided these do not override your rights
- Legal Obligation – to comply with the law
Sharing Your Data
We may share your data with:
- Professional advisors involved in the matching process
- Technology service providers (e.g. CRM, booking systems)
- Legal or regulatory bodies when required
- Partner organisations or consultants, where necessary for your engagement
- Other parties involved in the matching process (such as land seekers or landholders)
All third parties are bound by confidentiality and data protection obligations.
International Data Transfers
We use third-party service providers (such as Google Drive, Microsoft OneDrive, Typeform, and Notion) to help deliver and manage our services. These providers may process or store your personal data outside the UK or European Economic Area (EEA), including in countries that may not have the same level of data protection laws.
Where such transfers occur, we ensure that appropriate safeguards are in place in line with UK data protection law. These typically include:
- Standard Contractual Clauses (SCCs) approved by the UK or EU
- The UK International Data Transfer Addendum, where required
- Providers with strong privacy and security commitments and certifications (e.g. ISO 27001)
We regularly review the privacy policies and contractual terms of our service providers to ensure your personal data remains protected.
Data Retention
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including to satisfy any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider:
- the amount, nature and sensitivity of the data,
- the risk of harm from unauthorised use or disclosure,
- the purposes for which we process your data and whether those purposes can be achieved through other means, and
- any applicable legal or regulatory requirements.
In general:
- Contact and enquiry data is retained for up to 2 years
- Matching-related applications and partnership records may be kept for up to 5 years
- Contractual and financial records may be retained for up to 7 years, in line with legal obligations
After the relevant retention period ends, your personal data will be securely deleted or anonymised.
Your Rights
Under UK data protection law, you have the right to:
- Access your personal data
- Correct inaccurate or incomplete data
- Request deletion of your data
- Object to processing or request restriction
- Withdraw consent at any time
- Lodge a complaint with the ICO
You can contact us at harry@abunda.farm to exercise any of these rights.
Cookies and Tracking
We may use cookies or analytics tools to enhance your experience and understand usage of our website.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the “Effective Date” at the top of the page. We recommend that you print a copy of this page for your reference.
How to Make a Complaint
If you have any concerns about how we handle your personal data, please contact us in the first instance so we can try to resolve the issue:
You also have the right to lodge a complaint with the UK’s data protection authority:
Information Commissioner’s Office (ICO)
Website: https://ico.org.uk/concerns
Helpline: 0303 123 1113
Contact Us
If you have any questions about this policy or your data, please contact:
H. D. Epsom Consultancy Ltd (trading as Abunda)
Email: harry@abunda.farm